We’re curious about how brands are taking shape around AI. What visual patterns are emerging? Which choices are becoming familiar? Where is there room for something different?

To help us spot these patterns, we built a visual browser of around 1,750 Y Combinator startup homepages.

(Admittedly, a homepage alone does not constitute a brand, but it is a meaningful canvas.)

You can explore stylistic categories from our “Aesthetics of AI” report, or pick a homepage and find others that look similar. Follow a colour palette, an illustration style or a particular atmosphere, and see where it takes you.

We used CLIP and DINOv2 to find visually similar homepages, alongside AI-assisted tagging and human review to organise them into stylistic categories.